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Joko Founders

Ever browsed through countless websites, looking for the right product and the right price? Ever struggled to find the information you were looking for on these websites, each having a different layout? Ever dreamed of universal one-click purchase, and not only on Amazon?

Joko is building the first universal shopping app to solve that problem. They leverage technology to unify and reinvent the shopping experience. They started with a rewards app and are now growing into an all-in-one shopping app.

Their ambition is to build a product used every day by hundreds of millions of consumers around the world. A product that makes their shopping experience simpler, smoother and more rewarding, whether they shop online or in-store.

About the founders/CEO:

Xavier Starkloff is Co-Founder and CEO. He is a graduate of Ecole Polytechnique and Mines ParisTech. Xavier first worked at Jumia, the first African unicorn, where he met Nicolas in Senegal. He then returned to France to work in the development aid field.

Nicolas Salat-Baroux is Co-Founder and COO. He is a graduate of ESSEC Business School. Nicolas is also a former employee of Jumia, where he worked in the e-commerce sector, first in Morocco, then in Senegal. Back in France, he worked at Lazard and Goldman Sachs.

Alexandre Hollocou is Co-Founder and CTO. He is a graduate of Ecole Polytechnique and Mines ParisTech. Alexandre holds a doctorate in artificial intelligence from the INRIA. Prior to Joko, he worked at Criteo and the French Ministry of Defence.
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