La Vie is on a mission to help people evolve from animal meat to plant-based alternatives, all while keeping a big happy smile on their faces, and counter-acting the environmental impact of producing meat.

Their patented vegan fat recipe is the result of three year of research and development, in which time they tested over 5,000 recipes. The final product is a completely plant-based product that melts, caramelizes and tastes just like that all-pleasurable part of the meat eating experience: real animal fat. In fact, according to La Vie, in a blind taste test, 92% of people preferred La Vie bacon to the real thing!

Nutrition-wise, their plant-based bacon products contain 33% fewer calories, 11x less saturated fat, and 15x more fibre than their meat equivalent. As for environmental impact, La Vie’s solution produces 88% less CO2, 82% less water, and is produced locally in France.

In October 2021 the company officially launched their lardons and bacon for distribution in Carrefour stores, and now also boast partnerships with Burger King France, Pokawa restaurants and vegan fast-food chain Furhaa. In January 2022, La Vie announced the closing of their €25M in Series A funding round, with an aim to be sold in 100% of all French retail chains by 2022.