Lucky Cart’s know how is to shape shopper’s habits. They manage data end to end from collecting, exploiting to operational use and measuring. 10 years’ experience with a specialisation on retail in France for the past 3 years. They cover 80% of French trade (Leclerc, Carrefour, Intermarché, Sustème U, Groupe Casino) by live collecting purchase tickets (14 Billion lines of ticket in current database) activating up to 18,5 Millions shoppers and managing 400 campaigns per year for brands.
“Our mission is to transform e-commerce big data’s complexity into simple, efficient, precise and playful activations and support” says Romain Charles, CEO of Lucky Cart. “We aim to help solving the current shopper’s paradox: On one hand, shopper’s attention is now a commodity: highly solicited, reduced and volatile. It ends up being difficult to attract and retain, let alone measuring the ROI on media / content / search investments. On the other hand, once this same shopper gets close to buying, he requires simplicity, personalized experience (but not intrusive) as well as an engaging experience. This paradox is even more extreme for FMCG products. We firmly believe that this paradox can be solved using Big Data.”
About the founders/CEO:
Romain Charles has been the CEO at Lucky Cart for the past 4 years and responsible for the pivot towards FMCG. Having worked both at Procter & Gamble and L’Oréal as commercial director, leading sales force, trade marketing finance, logistics and negotiations, he leverages his in-depth knowledge of the French trade ecosystem. These experiences also enable him to understand the business needs and challenges in a rapidly digitalizing environment. Romain is a Skema Business School graduate.
Bouzhiane Taleb is COO and co-founder of Lucky Cart. Having worked in different business environment, Renault, Ersnt & Young, Rio Tinto, he accumulated a vast and in-depth experience of internal processes, operational risk control and management. This knowledge is critical for a fast-growing company with high complexity like Lucky Cart. Bouzhiane is a graduate of EDHEC business school in Lille.