Samba TV is transforming the TV viewing experience for everyone, with a network of 35 million TVs globally powering the world's largest end-to-end viewership data and household identity graph. The company is redefining the broken TV measurement model of the past half century, delivering truth to publishers about the program watching trends of their audiences, be those light viewers, heavy viewers, or even those from your local area, to enable marketers to meet the consumer on their terms, with relevant and impactful engagements.
Samba insights are powered by the company’s wholly owned multi-source television panel that is 100 times larger than legacy measurement systems in countries that they operate in. Their panel provides the most accurate audience measurement capabilities in the market today, making Samba the most trusted source for measurement.
Samba TV provides each viewer with an opt-in, opt-out option, while always remaining completely confidential with personally identifiable information never being shared.
In October 2019, Samba TV acquired Wove, a date integration platform that will strengthen Samba's advanced data onboarding and activation capabilities, opening the door for advertisers to apply first-party data to targeted connected TV and cross-screening advertsising.
About the founders/CEO:
Eddie Siegel is the founder of Wove.
Eddie graduated from the University of Pennsylvania with a BSE in Computer Science, before working for LiveRamp, first as a Software Engineer, a position in which he gained experience from various other jobs he took during his studies, and later as VP of Engineering. Later, he maintained the same position but in a different company, as he moved to work for TowerData. Following this job, Eddie co-founded Wove, becoming first its CTO then later its CEO. After Wove's acquisition by Samba TV, he became VP Product Engineering.