TVTY enables agencies to optimize the timing of their digital campaigns to fit in the context. With TVTY, advertisers sync their digital ads with TV spots and shows, sport events and weather, to communicate at the right time.
With TVTY's SaaS Moment Marketing Platform, users pick moments (such as TV spots) and sync their existing digital campaigns. TVTY is already integrated with leading DSPs and ad servers, and is compatible with all digital marketing channels: search, banners, video, social.
TVTY partners with leading ad tech players to offer premium services to top-tier brands such as McDonald's, Coca-Cola, Pepsi, Adidas, Nespresso, Ford, Samsung, Sony, Renault, BNP Paribas, Microsoft, Kia, Sara Lee, Orange, Netflix and many more.
In July 2021, TVTY was acquired by Nielsen: TVTY’s solutions will complement and expand Nielsen’s TV Attribution and Ad Intel services.
About the founders/CEO:
TVTY was founded by Eliott Reilhac and Pierre Marechal.
Eliott is the CEO of TVTY. Based in New York, he is responsible for setting up the overall business strategy. He leads and manages a diverse international team on 3 continents with a heavy focus on the United States market. His goal is to help brands bridge the gap between offline and online advertising by embracing the Moment Marketing approach. Eliott holds a M.B.A. from the ESSEC Business School, Paris, France.
Pierre is COO of TVTY. He is overseeing the company’s business operations as well as the design and development of TVTY’s Moment Marketing Solution, core technology and infrastructure. Pierre holds a MSc in Entrepreneurship and Management from the ESCP Europe.