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Site built by UNOMENA

Role Description

Job Brief

You’ll come with a track record of building teams and processes, starting and launching projects, testing and iteration of marketing campaigns with a keen eye for continuous optimization, ideally with experience in strategic projects in a customer-centric startup and working cross-functionally and internationally across a fast-growing business.


● Build out and directly lead the Bangkok marketing team to create a strategy and execute marketing campaigns across multiple online and offline channels

● Work closely with the HQ and Regional Head of Departments to lead, create and implement marketing and product projects

● Motivate and leverage existing and new staff to continually up-level their results, expectations, and stretch for increasingly higher levels of impact across all core marketing metrics

● Apply your knowledge of the Thai market to build and manage partnerships

● Develop, implement and measure effectiveness of campaigns down to CAC, retention rates and CLTV and continuously tweak and optimize existing campaigns

● Drive hypothesis and constantly work on the biggest leverages using a combination of data driven and business acumen approach


● 4+ years of deep, hands-on management of marketing functions with experience in

project management, strategy and execution, performance marketing, partnerships and

other channels.

● Structured business judgement and critical thinking skills with the ability to use data to

quickly establish highest value priorities and develop a strategy to pursue them

● Quantitative data analysis, deep actionable insights, modeling, and advanced test plan

design and analysis experience. Run experiments in an organised way.

● High energy and motivational leadership driven by personal influence and example with

direct staff, peers, and senior leaders across all company functions

● Experience working closely and communicating effectively with internal stakeholders in

an ever-changing, rapid growth environment with tight deadlines

● Sense of urgency and drive to win