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AB Tasty is a global leader in feature management, experimentation and personalization solutions — enabling companies to validate ideas, while maximizing impact, minimizing risk and accelerating time to market. More than 1000 enterprises use AB Tasty and Flagship solutions to align their marketing, product and engineering teams and ensure increased efficiency, reduced costs and optimal end-user experiences. 

Founded in 2013 in Paris, AB Tasty is built for enterprise businesses looking to use controlled experimentation to implement only the best ideas to better serve their end customers. AB Tasty has 11 offices around the world and more than 250 employees.

About the founders/CEO:

AB Tasty is a company founded by two childhood friends, Alix de Sagazan and Rémi Aubert, who had one simple conviction: to empower marketers by giving them a tool to help optimize their websites. Their vision grew from one simple A/B testing tool to an all-in-one CXO platform for marketing and product teams, which is currently embraced by top enterprise brands, such as Sephora, Jaguar, Hallmark, L'Oreal, Allianz, etc.

Before AB Tasty, Rémi cofounded Liwio, a pioneering web analytics consulting agency in France, and Alix worked as a product manager at Adlink Media and a SEM / Affiliate Manager at Keyade. She has won two Stevie Awards (Silver award for Women in Business and Silver award for Great Employers), and was named one of the Top 50 European most influential women in startup and VC.

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