AB Tasty is the leading conversion rate optimization SaaS provider in Europe. It powers enterprise companies around the world to boost online sales by allowing marketers to understand their customers and act on them. By analyzing thousands of customer journeys, marketers can understand their user's behavior and identify friction points on their websites.
With AB Tasty's advanced personalization and testing technology, clients can create experiments in real-time and suggest different variables, ultimately leading to increased sales.In just a few years, AB Tasty has risen as leader in the conversion optimization market, gaining the trust of more than 2,500 clients and 450 enterprise clients thanks to its high-quality service and professionalism.
About the founders/CEO:
AB Tasty is a company founded by two childhood friends, Alix de Sagazan and Rémi Aubert, who had one simple conviction: to empower marketers by giving them a tool to help optimize their websites. Their vision grew from one simple AB testing tool to an all-in-one CRO platform which is currently embraced by the top European brands, such as Sephora, Jaguar, Mc Donalds, Karen Millen, etc.
Before AB tasty, Rémi cofounded Liwio, a pioneering web analytics consulting agency in France, and Alix worked as a product manager at Adlink Media and a SEM / Affiliate Manager at Keyade.