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AB Tasty is a global customer experience optimization company, with 10 offices around the world, as well as 225 coworkers. It powers enterprise companies around the world to boost online sales and create engaging digital customer experiences by allowing marketing and product teams to understand their customers and act on their insights.

With AB Tasty's advanced personalization, experimentation and feature management platform, as well as with embedded AI and automation, marketing, product and tech teams can create richer digital experiences for their customers, quickly. Clients can also create experiments in real-time and suggest different variables, ultimately leading to increased sales and better user experiences. In just a few years, AB Tasty has risen as leader in the customer experience optimization market, gaining the trust of more than 850 clients thanks to its high-quality service and professionalism.

About the founders/CEO:

AB Tasty is a company founded by two childhood friends, Alix de Sagazan and Rémi Aubert, who had one simple conviction: to empower marketers by giving them a tool to help optimize their websites. Their vision grew from one simple A/B testing tool to an all-in-one CXO platform for marketing and product teams, which is currently embraced by top enterprise brands, such as Sephora, Jaguar, Hallmark, L'Oreal, Allianz, etc.

Before AB Tasty, Rémi cofounded Liwio, a pioneering web analytics consulting agency in France, and Alix worked as a product manager at Adlink Media and a SEM / Affiliate Manager at Keyade. She has won two Stevie Awards (Silver award for Women in Business and Silver award for Great Employers), and was named one of the Top 50 European most influential women in startup and VC.

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