Jellysmack - a name inspired by a community of jellyfish (otherwise known as a “smack”) - is designed to enhance brand recognition and underscore the company’s mission of building and engaging passionate communities, using video content. The company now has more than 170 million engaged monthly users -- with over 70% in the core 18-24 demographic -- and each of its five current verticals rank among the overall top viewed channels in their respective categories across social media. This includes its premier soccer content channel, Oh My Goal!; gaming channel Gamology; innovative tech and gadget centric channel Genius Club; beauty destination Beauty Studio; and Riddle Me This, a unique animated riddle show that was featured in a FB blog post as one of the “best practice shows” on the Facebook Watch platform.
Jellysmack’s explosive growth has been fueled by a combination of audience-first approach and proprietary technology. The company leverages the Agile Method and technology powered by machine learning at every step of the content-creation cycle to identify trends, optimize videos and scale distribution to leading social platforms. As a result, Jellysmack attracts and captivates massive audiences, building meaningful video-driven communities.
About the founders/CEO:
Jellysmack was founded in 2016 by Michael Philippe, Robin Sabban and Swann Maizil.
Prior to Jellysmack, Michael and Robin both cofounded LeKiosk, the leading digital newsstand in Europe with over 2m monthly paying subscribers, Whilst Swann, the other Co-Founder, was the Founder and Editor in Chief of The Sport Dealer.
All three Co-Founders are entrepreneurs at heart. Both Robin and Swann achieved Master's from the Universite Paris Dauphine. Whilst Michael studied at ESCP where Robin also gained his second Master's.