Metadata is an autonomous demand generation platform that automates the most critical but often tedious marketing tasks to help companies efficiently scale their demand generation efforts.
Through machine learning, a proprietary corporate-to-personal identity graph, and automatic optimization to revenue KPIs, Metadata’s platform acts as an extension of your team in a time when B2B marketers need to do more with less.
Companies like Zoom, Drift, and Pendo rely on Metadata to identify and target their best-fit accounts across LinkedIn, Facebook and display, launch campaigns at scale, and optimize their campaigns to revenue.
About the founders/CEO:
Gil Allouche is the founder of Metadata - a marketing platform for B2B that sets lead generation on auto-pilot using data enrichment and multi-channel targeted ads. A software engineer turned data-driven marketer, Gil spent the last 7 years running marketing at BI/Data startups -grew them from zero to ~1-2MM ARR in less than 12 months.
Prior to Metadata Gil was the VP marketing at Qubole – a Big Data cloud company. Previously Gil ran marketing at Karmasphere (Acquired by FICO). Before that – Gil ran marketing for Spotfire SaaS offering where he developed and executed go-to-market plans that increased growth by 600 percent in just 18 months. Gil began his marketing career as a product strategist at SAP while earning his MBA at Babson College and is a former software engineer.