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Pennylane is the leader in financial management in France. The company mixes human (accountancy service) and technology to help SME managers in their administrative management: invoicing and collection, supplier payment, accounting and cash flow and activity management. 

Pennylane assists more than a hundred French start-ups and SMEs in their day-to-day administrative and accounting management, at the heart of all the action. The company is growing rapidly and plans to hire twenty-five additional accountants in 2020.

Arthur Waller, a co-founder of Pennylane, explains what they do: “Real-time and actionable accounting is a natural choice for startups that have taken advantage of digitalization to improve their efficiency and speed. With the real-time dashboard, we offer managers a real value-added service that will help them to make the right decisions faster. This is only possible because we offer a human service powered by technology.”

About the founders/CEO:

Pennylane consists of seven cofounders: Arthur Waller (CEO), Quentin de Metz, Tancrede Besnard, Edouard Mascré, Alexandre Roquoplo, Thierry Deo and Felix Blossier.
They are a bunch of former PriceMatch folks (Partech investment, exit to Booking.com in 2015) long-term friends. The team was created by Alexandre who is US Certified Public Accountant.
Arthur studied economics and econometrics at Sciences Po and Ecole Polytechnique. He then went on to intern at the IMF in Libreville (Gabon) working on bank monitoring and the selectivity of custom controls. After this, he interned in the Global Investment Research Department at Goldman Sachs in London. he then founded PriceMatch with some friends (mostly economists and software developers). PriceMatch focused on industrializing and democratizing revenue management. In 2015, PriceMatch was acquired by Booking.com. After 3.5 years at Booking, he took some time off to travel the world with his wife.

Quentin has achieved 2 Masters' of Engineering, one in Computer Engineering and the other in Computer Science. He interned at Microsoft in Software Development, before interning at Box in the same department. He also co-founded PriceMatch, and was the CTO until 2015, when he became the Manager of Software Development at Booking.com.

Tancrède is a Polytechnique graduate and PriceMatch's most valuable engineer. He has worked in economic research at Columbia (New York), and at Degrémont. He was a developer advocate at PriceMatch where he defined their APIs and managed their servers.

Edouard graduated from HEC School of Management, and has since worked for many companies, including Michelin, Kujjuk, Itmosoil and Sain-Gobain Distribution Batiment France. Before co-founding Pennylane, Edouard worked at Mediarithmics in Business Development.

Alexandre is a French CPA. He also holds the U.S. CPA (Massachusetts) and the ACCA Certificate in Business Valuations (UK). Alexandre studied at ENOES: l'Ecole de l'Expertise Comptable et de l'Audit. He has a wealth of experience in various fields, including in founding companies, which he demonstrated in 2018 when he founded OneCPA, a company that offers accounting, tax and advisory services for the digital age.

Thierry first graduated from Ecole Polytechnique with a MS, before graduating from Telecom ParisTech with a MS in Ingenierie informatique. He interned both at BNP Paribas and GEOCONCEPT Group, before becoming a Developer at PriceMatch in 2014. Similarly to many of his other Pennylane colleagues, Thierry worked at Booking.com, both as an IT Team Lead and Senior Developer.

Felix also graduated from Ecole Polytechnique with a Master's degree in Law and Government, and has an impressive career history, most notably working at Google and McKinsey. He co-founded PriceMatch before co-founding Pennylane.
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