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Plum proposes a new way of decorating and personalizing your interior.


Their easy-to-use online platform is disrupting the traditional DIY and interior design markets, allowing customers to create and purchase unique designs for their home in just a few steps. Simply design and upload your customized interior plan using the IKEA configurator, choose all the necessary accessories and facades via Plum’s online platform, and get your project quickly priced and efficiently delivered! 

In need of some help with your interior overhaul? No worries with Plum’s free-to-use inspiration and guide sections, which allow users to explore real-life interior examples and design articles. All the online models feature in depth color scheme information, as well as detailed budgets, floor plans and even complete home tours. Even better, Plum provide 'design experts' available over the phone (and coming soon in person!) to give advice, guide you in your purchases, and help you build your dream interior. 

Operating in a market that is set to be valued at $225 billion by 2027, Plum currently deploys their services throughout France, and is looking to expand into Germany and the UK soon. 

About the founders/CEO:

Founded in Paris in 2019, by two sisters Amandine Julia and Marion Merle, passionate about interior design and willing to allow anyone to live in a design interior created by oneself.
Plum provides easy-to-access decor inspiration - from ideation to execution for both consumer and business clients - via a convenient, online one-stop shop.

Amandine is the Co-Founder and CEO of Plum. She started out by undertaking a Master’s in
Management and Business Administration at EM Lyon business school. From there she worked as financial analyst at Procter & Gamble and as Consultant at A.T Kearney. Then, she co-founded and was CEO of Hartô, a design furniture and decoration brand, for 5 years. This design expertise surely helped her when founding Plum in 2019.

Marion completed a Master’s in Management at KEDGE Business School, and in doing so worked part time for Groupe Ares, helping out with development and operations. Upon graduating, she then became Manager of Development and Operations, a role she worked in for one year before joining Galeries Lafayette as Supply Chain project manager. 

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