Rinse is building the first and largest national brand in clothing care. The service offers pickup and delivery for customers’ dry cleaning and laundry needs. The company is focused on addressing a massive consumer problem and creating a significantly better and more standardized dry cleaning and laundry experience through the combination of "smart scheduling" and best-in-class quality, all supported by a strong technology backbone that allows it to effectively manage the operational complexity that comes with scale.  Its services include Dry Cleaning, Launder & Press, Wash & Fold, Hang Dry, Repairs, Leather Cleaning, and it takes Clothing Donations. The company was founded by Ajay Prakash and James Joun and is headquartered in San Francisco.

Ajay Prakash is the Co-Founder & CEO of Rinse (www.rinse.com), a consumer service company that is building the first and largest national brand in clothing care. Prior to Rinse, Ajay was the COO and CFO of humble Brands, a consumer product start-up in San Francisco. He also has experience at Bonobos, Berkshire Partners, the NBA, and Bain & Company. Ajay received his BA from Dartmouth College and his MBA from the Stanford Graduate School of Business.