AB TASTY AND VWO JOIN FORCES TO REDEFINE THE FUTURE OF DIGITAL EXPERIENCE OPTIMIZATION, BACKED BY EVERSTONE CAPITAL

Paris, France, January 20, 2026 - AB Tasty, a leading experimentation and personalization platform and VWO, a global experience and conversion optimization platform, today announced that they entered into a definitive agreement, subject to customary closing conditions, to create one of the most powerful, scaled global digital optimization platforms on the market, positioning them as a global category leader.

The transaction, backed by Singapore headquartered Everstone Capital, a leading private equity firm with $3.5 billion in assets under management, will bring together two profitable and highly complementary businesses that have played a meaningful role in shaping the digital experimentation and experience optimization category over the past decade. Everstone Capital, already a majority shareholder in VWO, will remain the largest institutional shareholder in the combined entity.

The combined business will have ~$120 million in revenue, serve more than 4,000 customers globally, and operate with a strong presence across Europe (48% of revenue) and the United States (40% of revenue), its two largest regions. The organization will have 11+ offices worldwide, with teams distributed across North America, LATAM, Europe, and APAC, enabling global coverage while maintaining local execution.

The ambition behind the combination is to unite teams, customer relationships, and product capabilities to build a scaled global company with strong fundamentals, durable growth, and the ability to serve customers across regions with both depth and consistency. It is a merger rooted in shared vision, culture, and long-term purpose, designed to achieve global scale while preserving strong regional expertise. The goal is to become a more powerful partner to customers across regions and sectors, delivering deeper value by bringing together the capabilities, experience, and scale of both organizations.

The combined business will be led by a unified executive team drawing from both organizations. Sparsh Gupta, Co-founder and CEO of VWO, will serve as Chief Executive Officer of the combined entity. Ankit Jain will take on the role of Chief Product and Technology Officer. From AB Tasty, Rémi Aubert, Co-CEO at AB Tasty will serve as Chief Customer and Strategy Officer, and Alix de Sagazan, Co-CEO at AB Tasty will become Chief Revenue Officer. Together, the leadership team will be responsible for driving the company’s strategic direction, operational execution, and long-term growth, while maintaining continuity for customers and teams across regions.

“From the very beginning, VWO was built with the belief that great products, strong fundamentals, and long-term thinking create enduring companies. In AB Tasty, we found a team that shares those beliefs and complements us deeply, not just in product capabilities, but in culture, vision and mission. Together, we see an opportunity to build a global business that serves customers with greater scale, depth, and consistency, while staying true to what made both companies successful in the first place.”
— Sparsh Gupta, Co-founder and CEO, VWO

“Our ambition has always been clear: to create a global leader in experimentation and experience optimization that delivers real, measurable value to customers. Over the past few years, while we spent a lot of time reflecting on the next chapter for AB Tasty, it quickly became clear that the right path was about alignment, across ambition, culture, product, and geography. With VWO, the alignment was clear early on: shared ambition, shared values, complementary strengths, and a common commitment to customers. This combination gives us the opportunity to pursue the same ambition we’ve always had, but at a much greater scale.”
— Alix de Sagazan, Co-CEO at AB Tasty

“Both VWO and AB Tasty have built strong, profitable businesses with disciplined execution and a clear focus on customer value. This proposed combination brings together two teams with complementary strengths and a shared commitment to building a global company the right way. We believe this positions the combined business well for its next phase of growth, with the scale, leadership, and operational foundation required to succeed globally.”
— Sandeep Singh , Managing Director, Everstone Capital

The larger vision is rooted in the belief that the ecosystem is ready for a platform that brings experimentation, feature delivery, personalization, and behavioral insights closer together. The combination will  support product, engineering, and marketing teams with a broader toolkit to launch ideas safely, measure impact with confidence, and optimize continuously across the customer journey. Both VWO and AB Tasty have been independently advocating for this more holistic approach, and the exploration of a merger reflects how aligned their views are on what the next decade of digital experience technology could look like.

VWO and AB Tasty will provide further information at the appropriate time once the customary closing conditions are met and the transaction is concluded.

About AB Tasty

Founded in 2014 in Paris, AB Tasty is a leading experimentation and personalization platform that enables global brands to optimize digital experiences through A/B testing, feature management, and AI-driven personalization. It is used by more than 1000 leading global brands worldwide, including L’Oreal, Samsonite, USA Today, and Ganni,Puma and Sephora and across multiple industries, including travel, retail, banking and insurance.

Website: https://abtasty.com/

About VWO

Founded in 2010, VWO is a unified experience-optimization platform that product, marketing, growth, and engineering teams use to improve customer journeys and accelerate digital performance. With a connected suite of experimentation, analytics, personalization, and feature-delivery tools, VWO enables organizations to make data-driven decisions at scale. Trusted by more than 3,000 brands across ecommerce, SaaS, travel, and media, VWO helps teams deliver consistent, measurable improvements to experience, conversion, and revenue.

Website: https://vwo.com/

About Everstone Capital

Everstone Capital, the private equity arm of the Everstone Group, is a Singapore-headquartered investment firm with $3.5 billion in assets under management and a presence across seven global offices. We focus on control-oriented, mid-market investments across high-growth sectors, including Technology Services, Healthcare & Pharma, Consumer, Financial Services, and Industrials. Our platform-building approach combines operational expertise with strategic capital to unlock sustainable value and drive long-term growth.

With a team of ~100 experienced professionals, we bring deep domain knowledge, local insight, and an on-ground execution edge to every partnership. Our active ownership model and disciplined execution enable us to scale businesses, accelerate transformation, and consistently deliver strong risk-adjusted returns for our investors.

Website: https://everstonecapital.com/