Joko joins the Partech family!

Joko joins the Partech family!

The fintech startup, Joko, just announced their first fundraising round, which we were delighted to have been part of. We were joined by Axeleo Capital, Lafayette Plug and Play as well as several angel investors.

Joko is on a mission to reinvent loyalty cards. They are bringing simplicity and universality to create a customized experience that all millennials want nowadays. 

With most brands, you have to have the specific loyalty card with you when you pay and the consumer has little visibility on the benefits available. Thanks to Joko’s mobile application, your credit card is now your loyalty card. Customers are able to automatically collect and accumulate points on their spending at dozens of big retailers such as McDonald’s and Uber.

"Joko's team has the ambition to meet new consumer expectations by relying on the development of new technologies now made possible by the PSD2, and with an extremely strict respect of the use of data," explained Alison Imbert, Investment Director of the Paris Saclay Seed Fund at Partech.

With the new financing, we are so excited to see the acceleration and development of Joko’s solution. Their unique machine learning aspect of the application means that Joko is able to identify merchants with unprecedented accuracy. As more developers join the team, there’s no stopping Joko and their international expansion!