Partech Ventures leads Brandwatch $33MM series C round to expand global leadership

Brandwatch is one of the Europe’s largest VC-backed SaaS company

Partech Ventures today announced its investment, as lead investor, in the new $33MM financing round of Brandwatch, the leader in social intelligence and one of the Europe’s largest VC-backed SaaS company. Brandwatch will use the funds to accelerate development of the company’s core technologies and products to keep setting the standard in an increasingly complex, global social landscape.

“We decided to invest in Brandwatch because of its incredibly strong vision, technology and team” said Omri Benayoun, General Partner at Partech Ventures and board director of Brandwatch. “Social data is driving the future of every business function from marketing or sales to customer service. We are very proud to partner with the worldwide leader to tackle this massive opportunity.”

Building on its strong U.S. presence, which now accounts for more than half of the company’s revenues with customers such as Walmart, Whirlpool or Moneygram, Brandwatch will open more offices following the June 2015 launch in Singapore. The company also plans to invest heavily in strategic partnerships with other best-of-breed products to offer customers integrated social intelligence solutions. Recently, Brandwatch has added new prestigious brands to its 1,200-strong roster of customers – including Samsung, Cisco Systems, and Sony Music. The company has built a reputation for excellence with its two products - Brandwatch Analytics for deep social intelligence functionality and Brandwatch Vizia, a beautiful display platform used by enterprises to inform real-time business decision-making in every department.

“This is another big milestone for us,” said Giles Palmer, Brandwatch CEO. “It’s a substantial investment from a great firm, Omri and the Partech team are world-class. We are going to continue building an extraordinary company - one that listens to and looks after its customers, cares for its staff and works hard to build innovative, elegant, useful products. I love working here and I love the energy that every Brandwatcher brings into our offices every day. Game on.”

Based in Paris, Berlin and San Francisco, Partech Ventures launched the Partech Growth fund in January 2015. “This investment in Brandwatch is Partech Growth’s fourth in less than six months. It follows the $40MM financing round of Freedompop and the $60MM financing round of Made.com, announced earlier this year” said Bruno Crémel, General Partner at Partech Ventures. “These companies are all true disruptors on their markets.”

The investment in Brandwatch reinforces Partech Ventures long-standing strategy to invest in software in Europe and the US, and create value for its investors and portfolio companies through its strong software expertise and transatlantic positioning. Software success stories backed by Partech started more than 20 years ago with Business Objects and Informatica, then Cartesis, Five9 or Visicu, and keep on today with portfolio companies at seed stage (e.g. Alkemics, Influans, Lima), venture stage (e.g. Atlantis Computing, GetInsured) and growth stage (Brandwatch).