Alphin raises €6M in Financing Round

• Scale Capital and Wille Finance invest €6M into Berlin-based alphin GmbH
• alphin builds a holistic marketing platform for local businesses and has so far generated a mid-7-figure ARR
• Funds will be used to extend the geographical footprint and to develop CRM capabilities

Berlin, 3rd of August 2022 - alphin, the leading European marketing platform for local businesses, has successfully closed an €6M financing round. The financing attracted strong support from both existing and new investors and will primarily be used to develop alphin’s scalability, expand their geographical footprint in Europe and extend the capabilities of the marketing automation platform. The round was led by Copenhagen-based Scale Capital and Swiss-based Wille Finance, while including further support from alphin’s existing investors HV Capital and Partech.

Most independent local businesses still run their marketing activities in-house as traditional marketing agencies are in transparent and expensive. However, the issue is that local business owners typically have limited marketing resources and knowledge of online advertising. This generates a massive opportunity: alphin’s vision is to enable even the smallest local businesses to run their own marketing activities professionally and on autopilot and therewith to generate more income. With the alphin marketing subscription plans, local businesses are able to generate awareness within their target audience, build a strong brand on the relevant discovery and social media channels, collect client data and create local customers.

Mario Geiß, alphin co-founder and co-CEO, commented, “Since we started the company back in 2017, we’ve built a hugely-successful holistic marketing platform for local business and acquired over 1,000 clients in Germany, Austria and the UK - 80% of which are in the hospitality sector. While COVID was extremely tough for both our clients and by extension, us as a business, our perseverance was recognised by our existing and new investors and they see massive potential for our product and our target markets in a post-COVID world.”

Scale Capital’s Lars Jensen, Founding Partner, commented on the investment, “At Scale Capital we are excited to lead this investment round and support the company’s vision of empowering local businesses through marketing automation. We like the ambition, tenacity, and customer centric focus of the team and look forward to seeing the business expand and grow internationally.”

Yannick Müller from Wille Finance mentioned, “In one sentence, what we liked most about alphin: A combination of ambitious team, the right solution for a relevant problem, a great market traction that keeps growing strong even after overcoming COVID-related difficulties, with also a clear understanding of what needs to be further improved and finally a very experienced set of co-investors together with HV Capital, Scale Capital, Partech and the business angels around SB21.”

Lukas Krieger, alphin co-founder and CPO added, “We are delighted to welcome new investors to our already world-class network and are excited for what this round enables us to focus on from a tech development perspective. Our focus is now on building integrations to the major conversion tools and becoming the ‘Hubspot for local businesses’. What does this mean? alphin will become a combination of marketing automation and CRM automation specifically for small and independent local businesses”.

In the following months alphin will use the newly-acquired funds to extend its geographical footprint and connect its marketing automation platform with relevant booking and conversion platforms for local businesses - thus generating even more valuable data on the marketing success of clients and their target personas.

Steffen Allesch, co-founder and co-CEO, highlighted, “First of all, special thanks to all alphin employees for your incredible passion, effort, and engagement throughout the journey. It’s a privilege to work with such a fantastic team. With the investor financing, we can’t wait to further scale the company. Addressing an insanely huge market with millions of under-digitised local businesses, we are ready to execute our growth strategy.”

About alphin:

alphin is the leading marketing platform for local businesses in Europe. alphin provides local business owners with easy and affordable software solutions to centralise and automate their full customer lifecycle management. Currently, around 1,000 local businesses in Austria, Germany and the UK rely on alphin, when it comes to winning and retaining clients through all relevant online channels.

Digital marketing offers local companies unprecedented opportunities to grow quickly and sustainably. With alphin 80+ digital native and local loving people from all over the world made it their mission to ensure that every single local business can benefit from it. And that every local business owner can thereby focus on what they really love: their business.

alphin was founded in 2017, is headquartered in Berlin and generates a mid-7-figure ARR already by today. Visit alphin.com for more information.

About Scale Capital:

Scale Capital is an early-stage venture fund investing in digitization and disruptive technologies within business-to-business. Scale Capital primarily invests in companies in the Nordic region and Germany with the potential and ambition to win in the US market. Scale Capital’s focus is to deliver impact through technology and create a positive change to the planet and people’s lives. They are headquartered in Copenhagen with a presence in the Nordic countries and Silicon Valley.

About Wille Finance AG:

Wille Finance AG is a family office founded in 2007. With a team of more than 20 people, it invests in private equity, real estate, digital media and listed companies.

Within private equity and venture capital, Wille invests in growth companies and buy-out transactions with a focus on software and life science companies. The geographical focus is on Europe and Israel. Family office Wille Finance AG is a long-term investor and reliable partner for entrepreneurs. The portfolio currently comprises more than 40 companies, of which 20 are in the software sector.

About HV Capital:

Since the year 2000 HV Capital has been investing in internet and technology companies across several fund generations and is one of the most successful, experienced and well financed early stage and growth investors in Europe. HV has invested over €1bn in 160 companies.