Product Photography Made by AI: Presti Raises $3.5M Seed Funding

Product Photography Made by AI: Presti Raises $3.5M Seed Funding

• Funding round led by Partech
• Strategic partnership with Maisons du Monde
• Fostering its role as leader in the product visualization of tomorrow

Paris, July 16th, 2024 - Presti, the pioneering startup in AI-generated product photos, has successfully closed a $3.5 million Seed round led by Partech, alongside a handful of angel investors including the likes of Thibaud Elzière, Maxime Brousse, Abou Laraki, Rémi Lemonnier and Julien Hirth. Presti is starting out to revolutionize product photography through generative AI for the furnishing industry. The company provides a solution to generate tailored, high-quality imagery solutions that significantly reduce production time and costs.

"Our mission is to make high quality product imagery accessible to all brands, allowing them to showcase their products in the best possible light without the traditional cost and time constraints. We're excited about this round of funding as it allows us to further develop our technology and expand our market presence", said Nabil Toumi, co-founder and CEO of Presti.

The fresh funding will help Presti further expand its reach and continuously improve its technology and product offerings. The company is committed to delivering even more advanced solutions to brands worldwide, helping them create compelling visual content that drives their digital marketing efforts.

"We've been truly blown away by how quickly Presti has built a technology and product making them a highly credible and differentiated player in this competitive space. Most importantly, we have strong conviction and a genuine belief that the Presti team has the talent, skills, and ambition to perfectly navigate this fast-moving space and become a leader of verticalized high-end product imagery for commerce, powered by generative AI, and we’re excited to back this exceptional team." said Boris Golden, General Partner at Partech.

The company has also announced a strategic partnership with furniture e-tailer Maisons du Monde fostering its leading role in AI-driven product photography for the furniture industry, offering best-in-class photorealism and customization.

"Right from the start we have been impressed by the solution that Presti is offering. It not only reduces the cost of marketing, but also accelerates our product launch cycle. With Presti, we bring our products to market faster and with stunning, precise imagery. It's a game-changer for our business!" said Constance Fouquet, Digital, IT & B2B Director at Maisons du Monde.

The company has shown impressive traction. Since launching its product in February, Presti has consistently doubled its revenue each month. The focus on the furniture industry has enabled Presti to tailor their solution to specific market needs, enhancing the effectiveness and speed of their proprietary models. This has positioned them as an emerging leader in AI-driven product photography, offering unmatched photorealism and customization capabilities compared to other solutions.

In e-commerce, product imagery is central to brand strategy, marketing and customer acquisition, directly impacting online sales through increased engagement and conversion rates. Traditional methods, including physical photo shoots and computer-generated imagery (CGI), often involve high costs, logistical challenges, and significant time investments.

With cutting-edge generative AI and diffusion models that offer unparalleled photorealism and customization, Paris-based Presti is poised to disrupt this space.

The benefits of Presti:

• Gained time: With Presti, customers can create visuals in minutes instead of weeks. No technical skills are required.
• Increased sales: Products presented with visuals can achieve a 1.5 to 4 times higher conversion rate.
• Decreased costs: By replacing costly photo shoots and 3D modeling, Presti helps deliver high-resolution images that are 70-95% less expensive than any alternative.

About Presti AI: Presti is an innovative startup revolutionizing product photography through generative AI and diffusion models. By focusing on the furniture industry, Presti provides tailored, high-quality imagery solutions that significantly reduce production time and costs. For more information, visit Presti's Website.

About Partech: Partech is a global tech investment firm headquartered in Paris, with offices in Berlin, Dakar, Dubai, Nairobi, and San Francisco. We are a team made up of independent thinkers. We are unconstrained by hype, trend or fixed ways of working. We believe in the power of alliance in action, working together and side-by-side with the founders we back, in the shared pursuit of success. We bring together capital, operational experience and strategic support for the entrepreneurs we back from seed through to growth stage. Born in San Francisco 40 years ago, today we manage €2.5B AUM and our current portfolio of 220 companies in 40 countries, across 4 continents.

Media contact:

Partech: Isabelle Tresson itresson@partechpartners.com 07 86 08 85 85