Retraced Secures €15 Million in Series A Funding Led by Partech to Revolutionize Sustainability Management for Fashion Brands

Düsseldorf, Germany – September 10, 2024 – Retraced, the SaaS platform created 5 years ago, enables fashion and textile brands to digitize, trace, and analyze risks related to their supply chains announce a successful Serie A closing round of a €15 million.

The round was led by Partech, one of the largest tech investment platforms in Europe, with participation from previous investors Alante Capital, Alstin Capital, Samaipata, and F-Log Ventures. This significant investment will advance Retraced’s mission to make sustainability management more effective and accessible for companies in the fashion and textile industry worldwide.

With sustainability becoming a critical component of brand strategy, Retraced is committed to developing leading solutions that enable companies to comply with evolving regulations in the EU and worldwide, enhance transparency, and deliver on their sustainability promises.

The new funds will be instrumental in driving Retraced's platform vision forward. With the usage of AI and process automations, Retraced aims to make supply chain sustainability more efficient and effective. This will help to maximize the positive impact on supply chains, while keeping the financial burden of compliance management under control. End consumers will play a central role for Retraced as well. With the development of the most user-friendly European Digital Product Passport (DPP) for consumers, Retraced will drive consumer empowerment and help fashion and textile companies to better engage with the customers.

This €15 million funding round is not just a pivotal moment for Retraced; it is a bold step forward in their mission to transform the fashion industry. It solidifies our place as a leader on the global stage, trusted by renowned international clients who share the vision to create a more transparent and sustainable future. Retraced is driving the change that will define the future of fashion for generations to come.

More than 150 fashion brands like Desigual, Victoria Secret, Pangaia, Calzedonia, Tom Tailor, Marc O Polo, Alexander Wang, Finisterre & many more already use Retraced to connect and collaborate with their 15,000+ suppliers on the platform.

Retraced is dedicated to helping brands not only meet but exceed their sustainability objectives, ensuring that their products are responsibly sourced, manufactured, and marketed. The company’s comprehensive platform provides the tools and insights needed for brands to navigate the complexities of supply chain transparency and regulatory compliance effectively.

“We are excited to partner with Retraced as they are tackling the supply chain transparency, one of the most critical challenges on the agenda of Fashion and Textile companies. We believe Retraced has the right team to build a world-class product and become the leading standard for this industry.” Simone Riva, Senior Principal at Partech

“We are excited to continue supporting Retraced on their path to market leadership in textile supply chains as part of their Series A funding. Since our initial investment, the company has shown significant progress, and we expect that the demand for Retraced's software will further gain momentum following the EU Supply Chain Directive (CSDDD) that came into effect in July.” Alexander Meyer-Scharenberg, Senior Investment Manager at Alstin Capital

“This funding round marks a pivotal moment for Retraced. As the regulatory landscape becomes more complex, our mission to simplify sustainability management and make it more effective is more important than ever. With the support of our investors, we are well-positioned to continue developing our platform, empowering fashion brands to meet their sustainability goals and build stronger relationships with their suppliers and their customers.” Lukas Pünder, CEO and Co-Founder of Retraced

About Retraced:
Retraced enables fashion and textile companies to digitize and trace their supply chains, efficiently manage compliance data, and achieve greater transparency, from raw materials to finished products. With this advanced platform focused on supplier data collection, all stakeholders in textile and fashion supply chains can connect and collaborate seamlessly. Retraced empowers fashion brands and consumers to make informed decisions for a more responsible future. Currently, Retraced brings together over 15,000 suppliers and collaborates with hundreds of fashion brands, including: Victoria's Secret, Desigual, Tom Tailor, Calzedonia, Marc O'Polo, Brownie, and many others. For more information, visit www.retraced.com.

About Partech:
Partech is a global tech investment firm headquartered in Paris, with offices in Berlin, Dakar, Dubai, Nairobi, and San Francisco. We are a team made up of independent thinkers. We are unconstrained by hype, trend or fixed ways of working. We believe in the power of alliance in action, working together and side-by-side with the founders we back, in the shared pursuit of success. We bring together capital, operational experience and strategic support for the entrepreneurs we back from seed through to growth stage. Born in San Francisco 40 years ago, today we manage €2.5B AUM and our current portfolio of 220 companies in 40 countries, across 4 continents.

Press material

• Video: What does Retraced do? (2 min)
• Retraced Press Kit: Photos of the Retraced founders, platform screenshots and the Retraced logo

Contact for interview requests and further PR material: Sarolta Hershey, PR & Content Manager, sarolta.hershey@retraced.com, +49(0)176/24783764

Media Contact Partech: Isabelle Tresson, itresson@partechpartners.com, +33 7 86 08 85 85