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Sorare raises a €40m Series A to help fans own their football passion online

Paris, 25 February - Sorare, the digital collectible football platform, today announces that it has received €40 million in Series A financing, led by Benchmark, with additional funding from Accel and new business angels. The angels include Reddit co-founder Alexis Ohanian, CEO Gary Vaynerchuck and football legend Rio Ferdinand. The financing brings Sorare’s total funding to €40 million. The capital will be used to fuel the growth of the community, accelerate the hiring of a world-class team and launch a mobile application.



Fantastically real collectibles

Football is a common denominator for more than 4 billion people globally but today, fans
feel further away from the game they love than ever before. As we spend more time online,
the need for connection has significantly shifted to digital experiences. Sportscard
collectibles have long helped fans celebrate their love of the game, and now they can
experience a whole new world online. Sorare is leading the new era of online football fandom,
where fans can live football moments and true connections like never before.

The company’s mission is to build “the game within the game” and to give fans the platform
to celebrate, share and own their football passion. Through tradable digital cards, Sorare is
designing a collective fantasy football experience where you can manage your favorite
players and hone your passion to earn prizes. Anyone, anywhere, can connect with the
beautiful game on Sorare.

Growing across the globe

The company, which is already profitable, has experienced an explosive 52%
month-on-month growth over the past 12 months, going from €50K worth of cards traded
on the platform in January 2020 to €3.5M in January 2021 across 120 countries. 

More than 130 football clubs have launched their digital cards on Sorare, with all European
Champions actively participating in the growth of the game. Partnerships with Liverpool, Paris
Saint-Germain, Bayern Munich, Real Madrid and Juventus make Sorare the first digital
collectible platform to offer cards from Europe’s top five league champions. The company’s
ambition is to onboard the top 20 football leagues globally. This next-generation gaming
experience allows leagues and clubs to expand their international brand by reaching an
untapped audience of fans. Sorare is effectively opening up a new traceable and
sustainable revenue stream for them.

Crypto’s next consumer application

Sorare collectibles are backed by blockchain technology to provide transparency and
portability into other games. More importantly, the blockchain Ethereum enables the act of
collecting in the digital space by creating digital scarcity through “non-fungible tokens”
(NFT). It secures the passion of fans and creates a new level of trust and freedom for gamers
who can freely trade their assets over the internet.

Sorare joins the ranks of culturally impactful companies and innovative brands in the
Benchmark and Accel portfolio, including Twitter, Snap, Instagram and Spotify.

Nicolas Julia, CEO at Sorare explained: “Sorare was born from our love for football. We’re
building a gaming experience fueled by passion where fans can connect with football and a
global community. On Sorare, they can truly own the game. Today is a watershed moment –
both for Sorare as a company and for our community – that will enable us to touch new
markets and radically improve our product to become the game within the beautiful game.”

Peter Fenton, General Partner at Benchmark commented: "We’re thrilled to partner with
Sorare as their lead Series A investor. The company combines the global passion for
football collectibles with the excitement of real-world play in fantasy league tournaments.
The founders' early work in blockchain technology gave them the unique insight into a killer
application for a new NFT – real players in real games creating enduring value for a digital
artifact. Their explosive growth codifies the utility of these technologies in everyday life.”

Andrei Brasoveanu, Partner at Accel added: “Sitting at the intersection of fantasy football
and sports collectibles, Sorare is revolutionizing the way fans across the world engage with
and enjoy sports. In just a year, Sorare has built an incredible viral community and secured
partnerships with more than 130 football clubs, including five European Champions. This
impressive growth is a testament to the ambition and determination of Nicolas, Adrien and
the entire Sorare team. We’re excited to join Sorare on the next stage of their journey and
help build the leading digital sports collectibles platform worldwide!"

Christian Miele, Partner at e.ventures, commented: “Sorare is a truly category-defining
company and has the potential to become one of the biggest consumer tech success
stories out of Europe. In less than 2 years since our pre-seed investment, the Sorare team
has built from scratch a complex economy within an incredibly compelling game. Most
importantly, Sorare can count on one of the most vibrant communities of early adopters
we’ve ever seen. The growth has been astonishing and there’s an entire ecosystem of
games and content being built around Sorare’s football cards. This is one of the most
exciting businesses we’ve had the chance to work with and we are incredibly excited to have
Benchmark and Accel joining the journey.”

Gerard Piqué, Strategic Advisor at Sorare, explained: “As world football has shifted from
local supporters to global fanbases, football fans are looking for new ways to be connected
to the game, the players and other fans. Nicolas and the team have a unique gaming
experience with real-world impact, bringing fantasy to reality. I’m looking forward to helping
the team and the Sorare community connect with more football clubs and leagues.”

Sia Houchangharia, Partner at Seedcamp, concluded: “Sorare is a truly category-defining
company and has the potential to become one of the biggest consumer tech success
stories out of Europe. In less than 2 years since our pre-seed investment, the Sorare team
has built from scratch a complex economy within an incredibly compelling game. Most
importantly, Sorare can count on one of the most vibrant communities of early adopters
we’ve ever seen. The growth has been astonishing and there’s an entire ecosystem of
games and content being built around Sorare’s football cards. This is one of the most
exciting businesses we’ve had the chance to work with and we are incredibly excited to have
Benchmark and Accel joining the journey.”

Contact

Brian O’Hagan,
Phone: +33 7 82 53 93 91

About Sorare

Founded in 2018, Sorare was created by football fans for football fans. Through blockchain
digital collectibles and its global fantasy football, the company is on a mission to become
‘the game within the game’.

Sorare is transforming online sports fandom and giving its community a new way to connect
to the clubs and players that they love. The platform had a monthly card sales volume of over
€3,5M in January 2021 across 120 countries. Based in Paris, Sorare is funded by a world-class
team including Benchmark, Accel Partners, e.ventures, footballers Gerard Piqué, Antoine
Griezmann and André Schürrle.


About Benchmark

Benchmark invests in and works alongside entrepreneurs building startups into
transformational companies. We focus on early-stage venture investing in consumer,
marketplaces, social, healthtech infrastructure and enterprise software.
Benchmark's five equal general partners take board seats and a hands-on approach to
every entrepreneur and company we back, with no junior investment staff. Benchmark’s
current portfolio of early-stage venture investments includes private market leaders such as
Hipcamp, and Nextdoor; recently public companies such as Asana, Uber, Elastic, Stitch Fix,
Snap, Twitter, New Relic, and Zendesk; and franchise companies from Juniper to eBay to Red
Hat. Benchmark's offices are in San Francisco and Woodside.

About Accel

Accel is a global venture capital firm that is the first partner to exceptional teams
everywhere, from inception through all phases of private company growth. 

Tenable, UiPath, and Venmo are among the companies the firm has backed over the past
35+ years. We help ambitious entrepreneurs build iconic global businesses. For more, visit

About e.ventures

Founded in 1998, e.ventures is the first tech-enabled global venture capital firm and
invests in consumer and software companies from early to growth stage.
The firm has combined their extensive, truly global network with local experience and insight
to support over 200 startups globally with notable US investments including Angie's List,
TheRealReal, Shipt, Segment, goPuff, and Acorns and European investments including

About Partech 

Born in San Francisco and Paris, Partech is one of the most active VCs in the world. Its team of former entrepreneurs and tech operators from 20 nationalities brings together capital, operational experience and strategic support for entrepreneurs at seed, venture and growth stages. In 2020, Partech invested in 82 startups across 24 countries in Europe, America, Africa and Asia.


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