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ABTasty Raises $40M to Become the Leader in the Experience Optimization and Feature Management Markets

AB Tasty, the global leader in feature management, experimentation and  personalization solutions, raised $40 million in a Series C round of funding. The fundraising of $40 million is led by Credit Mutual Innovation (CMI) with participation by existing investors Korelya Capital, Omnes, Partech and XAnge. The total investment raised by the company has reached $64 million to date.

“With this funding, we will continue significantly investing in our experience optimization and feature management capabilities. We are reinforcing our sales and marketing activities in the US to increase our total addressable market,” comments Alix de Sagazan, ABTatsy's co-founder.

The company will reinforce its position as an Experience Optimization leader, significantly expanding its product feature management capabilities to help businesses deliver “Amazon-Like” experiences.

“Today, we’re proud to say we offer a powerful, AI-driven experimentation, personalization and feature management platform,” comments Rémi Aubert Co-Founder of AB Tasty. “Tomorrow, we’ll be able to offer even more advanced capabilities based on incorporating more artificial intelligence and automation into our solutions, thanks to our increased investment in R&D.”

Read more in the press release.

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